India runs on faces. Cricketers sell insurance, film stars sell cement, and a million creators sell everything in between. That likeness economy is worth thousands of crores — yet almost none of it sits on real infrastructure. Deals live in DMs, consent lives in memory, and enforcement starts only after the damage is trending.
Generative AI turned that gap into a crisis. A convincing deepfake now costs nothing and takes minutes, and India is one of the most-targeted markets in the world for celebrity-face scams. The law has responded — courts protecting personality rights, the DPDP Act putting consent at the centre — but law without infrastructure is a right you can only use after you’ve been wronged.
What we're building
Zimorta is the rights rail for the Indian talent economy: a registry that establishes the record, a pricing engine that establishes the value, deal and licence workflows that establish consent, and detection plus enforcement that defend all of it. Register → Value → Deal → License → Monitor → Enforce → Earn.
What we believe
Consent is a product feature, not a legal afterthought. If your preferences are machine-readable, violating them should be impossible by default.
Protection shouldn't be a celebrity privilege. The domestic cricketer and the regional-language creator get the same machinery as a national icon.
India-first is not India-only. We build for rupee rates, Indian law and Indian platforms first — the playbook travels.