Cricket built India’s most valuable image-rights economy long before generative AI arrived. Here’s what every creator can borrow from it.
Read →Indian influencer marketing is projected to cross ₹5,000 crore, yet most collaborations still run on DMs and screenshots. The usage-rights gap is where creators lose the most money.
Read →Indian courts have repeatedly protected the names, voices and likenesses of well-known personalities. Here’s what that growing body of law means for everyone else.
Read →Join Indian talent, agencies and brands building the consent layer for the AI era.