Here’s the full journey of a right on Zimorta — using a working example: a T20 cricketer and a fintech brand.
Arjun registers his facial likeness, voice print and signature in the Rights Vault. Each gets a provenance ID and timestamp — his canonical record.
He sets base rates: ₹2,00,000 for digital ads, ₹3,50,000 for AI avatar work. ZimoRates handles the multiplier maths for territory and duration automatically.
A fintech brand requests a 3-month, India-only digital campaign at ₹4,50,000. Zimorta first checks Arjun’s AI preferences — the request is allowed through because it doesn’t touch a “deny”.
Arjun approves. The brand generates licence ZML-2026-00042 — machine-readable terms: what, where, how long, how much.
Radar watches for misuse. Three weeks later it flags a betting-app banner using Arjun’s face with 94% deepfake confidence — a use no licence covers.
One click sends the takedown workflow: notice generated with the Vault registration and detection evidence attached. Status tracked to resolution.
The brand pays through Razorpay. ₹4,50,000 lands in Arjun’s earnings ledger against the licence — clean books for renewals, taxes and the next negotiation.
Join Indian talent, agencies and brands building the consent layer for the AI era.