Generative AI

AI should license you — not lift you.

AI avatars, synthetic voices and digital doubles are already selling products across India in every language. Zimorta is the consent and compensation layer that makes those uses legal, licensed and paid for.

Three sides of the AI problem — solved on one rail.

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For talent

Machine-readable AI preferences: deny voice cloning outright, allow AI avatars case-by-case, price GenAI training data access. Your persona, your policy.

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For AI companies

A clean, consented catalogue of Indian likenesses and voices to license — with usage terms attached — instead of scraping first and litigating later.

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For brands

Pre-publish Shield scans check your AI-generated creative against registered rights before it goes live — before it becomes a legal notice.

Why India, why now

Indian courts have already granted sweeping injunctions protecting the names, voices and likenesses of public figures against AI misuse. The DPDP Act, 2023 makes consent for personal data — including your face and voice — specific, informed and withdrawable. The legal foundation exists; Zimorta is the infrastructure that operationalises it.

Read: Personality rights in India

Questions about AI and rights

Can AI companies legally train on my content in India?

Your likeness and voice are personal data under the DPDP Act, 2023, so processing them — including for model training — needs a lawful basis, and consent must be specific and withdrawable. A registered "GenAI training: deny" preference creates a clear, documented refusal.

How do I license my voice for AI dubbing?

Register your voice print, set voice cloning to "ask", and price it on your rate card. Requests then arrive as structured deals — languages, video caps, duration, fee — that you approve case by case.

What is machine-readable consent?

Consent stored as structured data that software enforces automatically. Instead of a PDF nobody re-reads, your allow/ask/deny settings are checked in real time on every incoming deal — violating requests cannot even be submitted.

Put your rights on record — before someone else puts them to work.

Join Indian talent, agencies and brands building the consent layer for the AI era.