India’s Rights Infrastructure for the AI Era

Your face. Your voice.
Your rights.

Zimorta lets Indian talent, creators, agencies and brands register, price, license, monitor and enforce likeness, voice and IP — before AI does it without you.

₹6.5L 3 2
Built for teams across film · sport · music · media
Talent HousesSports AgenciesOTT StudiosCreator NetworksAd AgenciesAI Labs
Our Features & Platform

Features to manage your rights effectively.

RIGHTS VAULT · WHAT IS IT?

One registry behind every right you own

Register your face, voice, name, signature and works once — each entry timestamped with a provenance ID that every deal, scan and takedown references.

Register your rights
HOW IT WORKS
  • Provenance IDs a cryptographic record of what was registered, by whom, and when
  • AI preferences allow / ask / deny switches for training, cloning, avatars and more
  • Verified profiles so brands know they’re licensing from the real you
WHAT IT UNLOCKS
“My rights finally live somewhere other than my inbox.”
FOR TALENT
ZIMORATES · WHAT IS IT?

The pricing engine behind every Zimorta deal

Value your image, likeness and content across usage types, territories and exclusivity in seconds — and negotiate from a number you can defend.

Try the calculator
HOW IT WORKS
  • Live rate cards for digital, TV, print, social and AI-generated use
  • Market multipliers territory, duration and exclusivity priced explicitly
  • Open benchmarks midpoints published for the Indian market, free to cite
WHAT IT UNLOCKS
“I stopped guessing my price the day the engine started suggesting one.”
FOR CREATORS
RADAR · WHAT IS IT?

Find misuse before your fans do

Multi-signal detection for deepfakes, voice clones, impersonation accounts and expired-licence reuse — with confidence scores and a one-click takedown workflow.

See how Radar works
HOW IT WORKS
  • Continuous scanning across platforms, ad networks and messaging channels
  • Confidence scores so you act on the 94% deepfake, not every rumour
  • Takedown trail evidence bundled for platform reports and legal notices
WHAT IT UNLOCKS
“The betting-app ad was down before most people saw it.”
FOR ATHLETES
SHIELD SCAN · WHAT IS IT?

Catch rights problems before you press publish

Every asset is scanned for real-person likeness, protected characters and synthetic media risks — before the campaign ships, not after the legal notice.

For brand teams
HOW IT WORKS
  • Pre-publish scans AI review of creative against registered rights
  • Clear verdicts clear or flagged, with the reason spelled out
  • Consent checks deals are validated against talent preferences automatically
WHAT IT UNLOCKS
“Legal went from the slowest step to a green tick.”
FOR BRANDS
WATERMARKING · WHAT IS IT?

Every file carries its own proof of ownership

Assets uploaded to Zimorta are stamped with a provenance watermark ID — so origin and ownership travel with the file wherever it goes.

Explore the platform
HOW IT WORKS
  • Provenance stamps unique ZMW IDs bound to the registered owner
  • Verification anyone can check what a file is and who it belongs to
  • Evidence-grade timestamps that hold up when disputes escalate
WHAT IT UNLOCKS
“When someone asked "prove it’s yours", we just did.”
FOR AGENCIES
CREATIVE STUDIO · WHAT IS IT?

One thread instead of forty WhatsApp forwards

Campaign assets flow through a single workflow — uploaded, watermarked, scanned and routed to talent for approval — with rights attached at every step.

See the workflow
HOW IT WORKS
  • Structured approvals talent sees exactly what will run, and where
  • Auto-watermarking every upload stamped and scanned on arrival
  • Deal-linked files creative attached to the licence that covers it
WHAT IT UNLOCKS
“Approvals stopped being archaeology.”
FOR MANAGERS

The problem is scaling faster than the protection.

Music has labels, publishers and royalty societies. Your face and voice have — nothing. Meanwhile generative AI can put any Indian celebrity, cricketer or creator into any ad, in any language, in minutes.

550%+
rise in deepfake incidents reported in India since 2019
₹70,000 Cr
projected fraud exposure from AI-enabled scams in India by 2026
#1
India is among the most-targeted markets for celebrity deepfake ads
2019 2020 2021 2022 2023 2024 2025 2026 Reported deepfake incidents — India (indexed) Illustrative trend

One platform. Three pillars.

Control what you own. Protect it everywhere. Monetise it on your terms — in rupees, under Indian law.

See Zimorta in 90 seconds

How talent registers, brands license, and Radar keeps watch — end to end.

Your rights, on record. Zimorta in 90 seconds — register, license, detect, get paid. 1:32 HD

Product film in production — meanwhile, book a live walkthrough.

From registration to earnings — seven steps.

The full lifecycle of a right, handled on one rail.

🔐1
Register
Vault your likeness, voice & IP
2
Value
ZimoRates prices every usage
🤝3
Deal
Brands request, you approve
📜4
License
Machine-readable licences
📡5
Monitor
Radar watches the internet
🛡6
Enforce
One-click takedowns
💰7
Earn
Payouts in ₹, on record

Built for every side of the Indian talent economy.

What early-access users say

Sample voices from our pilot cohort — talent, agencies and brands.

★★★★★
“The first time a brand request arrived pre-checked against my AI preferences, I understood the point. My ‘no voice cloning’ rule is now enforced by software, not by my lawyer.”
RS
R. SharmaT20 cricketer, pilot user
★★★★★
“We manage 30+ regional creators. Rate cards plus ZimoRates ended the ‘quote kitna?’ chaos — our juniors now price a Gulf campaign the same way I would.”
AD
A. DeshpandeFounder, talent agency (pilot)
★★★★★
“Legal used to be the slowest step in every campaign. Now the licence generates itself the moment talent approves — and Shield catches problems before publish, not after.”
PN
P. NairBrand marketing head (pilot)

From the Knowledge Hub

Rights, AI and the creator economy — through an Indian lens.

Frequently asked questions

What exactly can I register on Zimorta?

Your facial likeness, voice print, name, signature, and creative works (images, videos, audio). Each registration gets a cryptographic provenance ID that deals, licences and detection all reference.

How do AI usage preferences work?

For each category — GenAI training, AI ads, voice cloning, face swaps, endorsements, political use — you choose allow, ask or deny. Advertisers on Zimorta physically cannot send you a deal that violates a "deny".

How is pricing decided?

ZimoRates combines your own rate card with usage type, territory and duration multipliers calibrated for the Indian market. You always see a suggested fair price next to any offer.

Does this hold up under Indian law?

Zimorta builds on rights Indian courts already enforce — privacy, passing off, copyright — plus the DPDP Act, 2023's consent requirements. A registered, timestamped record makes enforcement dramatically faster.

What does it cost?

Registration is free while we're in early access. Zimorta charges a small platform fee on licensed deals. Book a demo for agency and enterprise pricing.

Membership is invite-only. Claim your place.

Zimorta onboards founding members in small cohorts — Indian talent, agencies and brands building the consent layer for the AI era.