Growth in reported deepfake incidents in India since 2019
Multiple industry trackers have reported India's deepfake volume growing five- to six-fold between 2019 and 2024, among the fastest rates globally.
Of surveyed Indians encountered deepfake content in the past year
McAfee's 2024 deepfake survey reported three in four Indian respondents had seen deepfake content, with a large share unable to distinguish it from real media.
Celebrity-endorsement scams among top deepfake abuse categories
Unauthorised celebrity endorsements — especially for betting apps and investment schemes — consistently rank among the most common deepfake abuses reported in India.
Of audio needed to clone a voice convincingly
Modern voice-synthesis models produce usable clones from just a few seconds of source audio — a single interview clip is enough raw material.
Landmark personality-rights orders involving AI since 2022
Indian High Courts have granted technology-aware injunctions protecting the name, image and voice of leading film and music personalities, including orders directly addressing AI-generated content and voice cloning.
Removal expectation for impersonation content under IT Rules
India's intermediary rules set tight timelines for platforms to act on complaints about impersonation and morphed media — the legal basis for fast takedowns.
Projected annual value of India's influencer-marketing industry
Industry bodies project continued double-digit growth — while most collaborations still run without written usage rights, the gap Zimorta exists to close.
Year India's DPDP Act made likeness processing consent-bound
The Digital Personal Data Protection Act treats faces and voices as personal data: processing them — including AI training — requires specific, informed, withdrawable consent.
Embeddable chart
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How to cite this page
Zimorta, "Deepfakes & AI Misuse in India: Key Statistics," https://www.zimorta.com/statistics/ai-deepfake-india (updated July 2026). Per-statistic original sources are named in each entry.
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