India's first dedicated study of how creators' and public figures' faces, voices and content are used without consent — and what it costs them.
How often Indian creators discover their content reused beyond agreed terms; deepfake and voice-clone encounter rates; what share of brand deals include written usage rights; time and cost of getting misuse removed; awareness of DPDP consent rights.
Structured survey of Indian creators, talent managers and brand marketers across follower tiers and languages, supplemented by platform-level detection data from the Zimorta Radar pilot. Anonymised, aggregated, and published with the full questionnaire.
The full report (free), citation-ready statistics, and the underlying aggregate tables. Journalists and researchers get early access and interview availability.
Early access when it publishes — plus one short survey invitation if you'd like your experience counted.
Meanwhile: our compiled statistics page tracks the public numbers we'll be testing against.
Join Indian talent, agencies and brands building the consent layer for the AI era.