Suggested market midpoints for licensing a face, voice or likeness — by talent tier and usage type. Free to cite and reuse with attribution.
| Usage type | Emerging Creator | Established | Celebrity | National Icon |
|---|---|---|---|---|
| Digital Advertising | ₹25,000 | ₹1,50,000 | ₹12,00,000 | ₹80,00,000 |
| TV Commercial | ₹65,000 | ₹3,75,000 | ₹30,00,000 | ₹2,00,00,000 |
| Print & OOH | ₹30,000 | ₹1,80,000 | ₹14,40,000 | ₹96,00,000 |
| Branded Social Post | ₹15,000 | ₹90,000 | ₹7,20,000 | ₹48,00,000 |
| AI Avatar / Likeness | ₹45,000 | ₹2,70,000 | ₹21,60,000 | ₹1,44,00,000 |
| AI Voice Synthesis | ₹40,000 | ₹2,25,000 | ₹18,00,000 | ₹1,20,00,000 |
| Brand Endorsement | ₹75,000 | ₹4,50,000 | ₹36,00,000 | ₹2,40,00,000 |
| Factor | Multiplier |
|---|---|
| Territory: India | × 1 |
| Territory: South Asia | × 1.4 |
| Territory: Worldwide | × 2.2 |
| Duration: 1 month | × 0.5 |
| Duration: 3 months | × 1 |
| Duration: 6 months | × 1.7 |
| Duration: 12 months | × 2.8 |
| Duration: 24 months plus | × 4.5 |
| Category exclusivity | × 1.6 |
Suggested market midpoint for a 3-month, India-only, non-exclusive licence. Actual rates are set by individual talent rate cards. Midpoints are generated by the ZimoRates engine — the same model that powers pricing on the Zimorta platform — and are calibrated for the Indian market. Updated with each versioned release; this is v2026.07.
CC BY 4.0 — free to reproduce in articles, research and reports with attribution:
"Zimorta Likeness Licensing Rate Benchmarks v2026.07, www.zimorta.com/benchmarks/likeness-licensing-rates-india"
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